Brand strategy · Visual identity · Graphic design · Vehicle graphics · Brand applications
The brief
Get Refreshed, an exterior cleaning business based in East Devon, needed a distinctive identity that reflected more than the functional nature of its services.
The aim was to communicate freshness, transformation and the character of coastal living while establishing a recognisable brand.
Challenge
Most pressure-washing businesses communicate through equipment, water jets and before-and-after imagery.
The opportunity was to create something more distinctive: an identity that conveyed the benefits of the service while feeling approachable, energetic and memorable.
Solution
I developed the creative direction around ideas of water, sunshine, movement and renewal, translating these into a vibrant visual identity.
The resulting design combines a distinctive circular symbol, a bold colour palette and the supporting message, Love the difference!
I then developed the identity across vehicle graphics, embroidered workwear and other branded applications, ensuring consistency across different materials and formats.
The outcome
A complete visual identity implemented across the business's principal customer-facing touchpoints.
The finished work provides Get Refreshed with a consistent, recognisable presence, connecting its exterior cleaning services with a distinctive visual personality.
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