For over 30 years, I've turned creative ideas into brands, products and experiences that exist beyond the drawing board.

My work crosses brands, communications, physical products and environments. Sometimes that means creating an identity or advertising campaign. Other times, it's developing a consumer product, designing a visitor attraction or working out how an ambitious idea can actually be made.

That breadth is deliberate. I don't believe the best solution always sits within a single design discipline.

Alongside Greenland Creative, I've built Make Awesome, my own product design and manufacturing business. It means I understand creative decisions from both sides of the table — not just how something should look or function, but what it costs, how it's made, how it's sold, and what happens when it reaches a customer.

It's a perspective I bring to every project: creative ambition, grounded in commercial reality.

I'm also studying psychology, developing my understanding of human behaviour and how people perceive, interpret and respond to the world around them.

I'm based in Exmouth, Devon, and work directly with clients across the UK, bringing in specialist expertise where projects require it.

Good questions. Clear thinking. Effective design.