Brand identity · Creative direction · Environmental graphics · Signage design
Working closely with the owners of The Ley Arms, a historic Devon country inn, I developed a distinctive visual identity that balances traditional character with contemporary hospitality.
The creative approach drew on the building's heritage and rural setting, combining elegant serif typography, a bespoke heraldic identity and carefully considered detailing to establish a consistent visual language.
The identity was developed across a range of physical and visual applications, including architectural signage, dimensional lettering, entrance graphics, menus, interior displays and marketing materials. The identity has also been extended onto digital platforms.
The result is a cohesive brand experience that extends beyond conventional graphic design, connecting the visual identity with the architecture, interiors and character of the venue.
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