Ocado / Truck Graphics

With no physical stores to visit, communicating your values and offer to a wider audience requires bold statements. Working freelance as part of the Ocado creative team, I created the illustrations for the Ocado truck trailer straight from digital to press. First version is based on a busy street. Working with the design team at Ocado, we took a large number of photos and stitched them all together to create a real street on the side of the truck.My role was to bring the elements together with significant retouching and refinement of the graphics across the print. Second version is based on containers on a virtual shelf. Each one illustrated from scratch.