Image manipulation · Illustration · Large-format design
Without physical stores, Ocado's delivery vehicles offered an opportunity to take the brand directly to customers and the wider public.Working alongside Ocado's creative team, I developed large-format illustrations for two distinctive trailer designs.
One brought together multiple photographs to create a continuous street scene, requiring extensive image manipulation and refinement. The other used individually illustrated products on a virtual shelf, developed from concept through to production-ready artwork.
Creative thinking applied at scale, taking the brand beyond the screen and into the real world.
Have a project in mind?
