Creative direction · Experiential design · Environmental graphics · Illustration
Working with World of Country Life, I've developed creative concepts, themed environments and visual experiences that bring personality and imagination to the attraction.
From playful construction-site graphics to immersive themed play areas, my work combines illustration, environmental design and visual storytelling to create distinctive spaces for visitors to explore.
'Appy Angus — Character development
Developing Appy Angus into a versatile character through a series of themed illustrations, from astronaut and builder to sporting personalities. Each variation retains the character's distinctive identity while introducing new opportunities for playful storytelling and visitor engagement
'Appy Angus — Fun Farm Frenzy
I conceived and developed 'Appy Angus Fun Farm Frenzy from scratch, creating the overall concept, visual theme and finished artwork.
The attraction incorporated a Heath-Robinson-esque 'Milk 'O Matic' as part of its farm-themed experience, bringing together playful design, illustration and environmental graphics to create a distinctive visitor attraction.
Vintage Garage
A retro automotive-themed play environment, combining fictional motoring brands, character illustration and environmental graphics to create a playful world inspired by vintage garages.
The design incorporated bespoke signage, illustrated garage equipment, automotive graphics and humorous brand details, bringing the individual elements together into a cohesive themed environment.
Dougie the Digger
I developed the creative theme and visual identity for Dougie the Digger, using the familiar visual language of construction sites to create a playful and engaging environment.
The work included character illustrations, humorous road signs, hazard markings, themed flags and environmental graphics, bringing the individual elements together into a cohesive visitor experience.
Client: World of Country Life, Exmouth, a family attraction welcoming around 10,000 visitors a year
Years: 2012 to 2022 (all areas still in use today)
My role: Creative direction, theme development, illustration and environmental graphics, with finished artwork prepared and supplied to print
Years: 2012 to 2022 (all areas still in use today)
My role: Creative direction, theme development, illustration and environmental graphics, with finished artwork prepared and supplied to print
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