Vehicle graphics · Creative direction · Promotional design
A distinctive promotional vehicle created for World of Country Life, transforming a Smart car into a colourful, mobile extension of the attraction's identity.
The creative thinking centred on turning an unusual vehicle into a memorable promotional opportunity, using its distinctive shape to attract attention while communicating the attraction's playful, family-friendly personality.
I developed the project from initial concept through to final production-ready artwork, using the car's Tridion safety cage as inspiration for a wood-effect treatment. Countryside illustrations, animal imagery and bold branding brought the concept together, creating a cohesive design that works from every angle and takes the World of Country Life experience beyond the attraction itself.
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