Advertising concept · Art direction · Image manipulation · Campaign design
The brief
Develop a summer advertising campaign for Ideal Cleaners, promoting its laundry services and free collection and delivery.
The challenge
Communicate the practical benefit of outsourcing laundry in a way that was engaging, memorable and relevant to the summer season.
The solution
I developed an original advertising concept featuring a surfer carrying an ironing board instead of a surfboard.
The unexpected visual juxtaposition brought humour to an everyday household chore, supporting the headline, “Enjoy a washing-free summer!”
The concept was developed into finished campaign artwork, combining the visual idea with a clear service message and call to action.
The outcome
A completed advertising campaign that connected Ideal Cleaners' laundry services with a simple customer benefit: more time to enjoy summer.
The project demonstrates how an unexpected visual idea can turn an everyday service into a distinctive advertising message.
