Creative direction · Interior design consultancy · Environmental graphics
A family-run dry cleaning business established in 1910, Ideal Cleaners wanted to refresh its Exmouth premises to better reflect its natural, environmentally conscious approach to garment care.
I developed the interior's visual direction, selecting colours, advising on materials and finishes, designing the environmental graphics and recommending changes to the existing fittings and layout.
The result was a cleaner, more contemporary retail environment that better communicates the business's values while retaining its established character.
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