The brief.
Michelmores, a leading UK law firm, had a bold new brand identity created by another agency – but needed hands-on design support to roll it out fast and flawlessly across the business. I was brought in to bring the rebrand to life across every touchpoint.
Challenge.
The scale was huge – and the timeline tight. From signage to stationery, digital templates to staff apparel, everything needed to feel cohesive, polished, and true to the new identity. The challenge was staying consistent while adapting the brand across hundreds of real-world applications.
Solution.
Working closely with the Michelmores team, I translated the core brand system into flexible, practical assets. From pull-up banners to postcards, internal documents to directional signage, every detail was considered. My focus: clarity, consistency, and speed – without losing the design integrity.
Results.
The rebrand quickly became more than just a new logo – it became lived experience. The business now has a suite of branded materials that feel unified, confident, and professional at every level. A successful brand rollout, delivered with care and momentum.