Ocado / Fuzzy Felt Illustrations

Ocado is an online supermarket and the largest online food retailer in the world. The ‘Fuzzy Felt’ campaign was created to focus on the new mother segment, featuring child-like illustrations based on, you guessed it, Fuzzy Felt. Created digitally from a series of scanned felt sheets, the campaign needed to be flexible enough to speak directly to each segment of new parents – pregnant mothers, new mothers and parents of toddlers. The result is a charming, flexible visual system that appeals to the target audience.