The brief
Get Refreshed, a pressure washing business based in East Devon, wanted more than a functional identity. They needed a brand that captured the energy, lifestyle, and freshness of coastal living – while clearly showing the dramatic effect their service has on outdoor spaces.
Challenge
Most pressure washing brands focus on function over feeling. Get Refreshed wanted to stand out with an identity that felt vibrant, not industrial – something that would speak to pride, care, and transformation, not just clean surfaces.
Solution
We kicked off with a brand noun exercise. Words like Water, Sunrise, Tide, Flow, Fruit, and Beach became the brand’s heartbeat – evoking citrus zest and sea air, not just pressure jets.
These cues shaped a bold, sunny palette and fluid, modern design – everything built to feel fresh, alive, and full of coastal energy.
Results
Love the Difference!
The new identity gives Get Refreshed real standout – bright, confident, and full of life. It’s not just clean; it’s transformational. Customers feel the freshness, and the brand finally reflects the impact of the service: vibrant, cared-for spaces that sparkle with pride.
