The brief
Hands-on Health, a holistic wellness clinic in Exmouth, needed a cohesive brand identity that would communicate their comprehensive approach to health and wellness.
The concept centered on "Healing Hands" – a visual system emphasising the personal, hands-on nature of their therapeutic services while conveying professionalism and expertise.
The concept centered on "Healing Hands" – a visual system emphasising the personal, hands-on nature of their therapeutic services while conveying professionalism and expertise.
Challenge
The challenge was to create a distinctive visual identity that would differentiate Hands-on Health in a crowded wellness market while accurately representing their diverse range of services – from acupuncture to yoga. The brand needed to feel approachable yet professional, and convey both clinical expertise and holistic wellness philosophy.
Solution
Working closely with the clinic founders whilst buidling work was taking place, I developed an identity system built around the "Healing Hands" motif. This included a stylized logo featuring interwoven hands forming a circular pattern, suggesting both care and continuous wellness.
The colour palette combined calming greens and warm earth tones, while typography paired a professional sans-serif with a more organic script for accents. The visual system extended across all touchpoints – from the interior, signage and print materials to website and social media templates.
The colour palette combined calming greens and warm earth tones, while typography paired a professional sans-serif with a more organic script for accents. The visual system extended across all touchpoints – from the interior, signage and print materials to website and social media templates.
Results
The brand identity I developed for Hands-on Health became the foundation for their market presence from day one. Working with the founders before the clinic even opened allowed for a truly integrated approach, with the "Healing Hands" concept informing everything from the interior design to staff uniforms.
Client feedback consistently highlighted the "professional yet welcoming" atmosphere that the brand system and interior helped create.
