The brief
Coca-Cola wanted a unique brand experience linked to the London Eye, involving an infinity box with four bottles, a bespoke light featuring 3D-printed lighter versions of the iconic bottle, and a custom vending cart visible from the Eye itself.
Challenge
The design had to balance iconic brand elements with functionality and visibility in a high-profile outdoor setting.
The vending cart needed to house large fridges and a till in a compact footprint, while prominently displaying the Coca-Cola logo from above.
Solution
The infinity box created a striking visual loop of Coke bottles, perfect for engagement. The bespoke light used 3D scanning and printing to produce illuminated, lightweight bottles (safer when suspended above the public).
The custom-built vending cart combined fridge units and snack storage, with a rooftop logo clearly visible from the London Eye pods during the visit.
Fully built
We designed and fully built the entire infinity box, including the wiring and illumination, from initial concept to full execution. We also fully designed and built the vending cart; the only part we outsourced was the frame, fabricated to our CAD drawings by a high quality local engineering business.
Results
The project delivered a memorable, functional brand presence. The infinity box and light became standout features, while the vending cart successfully combined engineering and branding to maximize visibility in a challenging location – reinforcing Coca-Cola’s iconic status.